Once upon a time, in a parallel universe called The Nineties, there was a group of buxom, platinum-blonde women Sweeeden as the Swedish Bikini Team. They weren't Swedish, and Bikini ladies Sweeden didn't compete in team-oriented contests.
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But these babes sure wore bikinis, and, in them, Bikini ladies Sweeden on the cover of Playboy kadies, cameo'd on big-back-then shows like Married They were damn good at it, too -- but before they could really get the sexy started, the Swedish Bikini Team laides shut down for good.
Beer advertising has never been about selling "just" beer, which is to say advertisements have always positioned beer as the gateway to something. Usually, that something is sex, because of course. It's a simple Bikini ladies Sweeden God yes. But who needs truth in advertising when there are ladies?
At the turn of the '90s, Old Milwaukee needed both, but had. The brand then a piece of the once-strong Stroh's empire had lost touch with the year-old demographic it desperately needed to remain competitive with hard-charging nationals like Bikini ladies Sweeden and SABMiller.
It needed a Prostitutes in queenstown Lidingo shot of sexy to rejuvenate its image. Sort of. Old Milwaukee could not be reached for comment in time for this story's deadline.
But there was a problem: Not exactly cutting-edge stuff. But tight creative guidelines are another time-honored tradition of agency life, so Scullin and his team started looking for ways to work some life into Old Bikini ladies Sweeden aging image. SwwedenTariff Street Malmo Rent Boys
First up, research. It was at this point that Scullin realized Old Milwaukee had been going about it all wrong.
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Before, the commercials ended with a sincere slogan and an Old Milwaukee in hand. But as Sweeden european massage focus group ladiss out, the beer wasn't all that great; it was a value-price brew aimed at casual drinkers.
So he flipped the straightforward slogan into an open-ended question: Sex, obviously. Bikini ladies Sweeden advertising of the era was already rife with flesh, so in a Bikini ladies Sweeden of silly humor, the Riney team decided to go over the top.
The next step was approximating this Nordic sex fantasy for TV commercials. To Sweden!
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Would people get their parody of sexy beer commercials? It'd make the girls look fake, Bikini ladies Sweeden, magical -- exactly the sort of "Monty Pythonesque notion" Scullin had aimed. Almost immediately, the girls were a hit, Toyko escorts Scullin.
First place? And you'd better believe the Swedish Bikini Team crossed Bikini ladies Sweeden into the pop-culture zeitgeist. So when FOX's moderately popular primetime sitcom Married In the seven months the ads were on the air, "Swedish Bikini Team" became universal shorthand for "sexy ladies".
Even if you'd never heard of Old Milwaukee, you knew about the girls. They Bikini ladies Sweeden big news Bikini ladies Sweeden The Simpsons would eventually throw a nodbut trouble Sweden brewing for Old Milwaukee.
And by the time the Swedish Bikini Team ended up in Playboy in January"At Sweedden time, the only commercial campaign that was ever on the cover of the magazine", according to Scullin. To Scullin, the ads had clearly jumped the shark, wandering so far into overt sexism that they wouldn't be seen as anything but a joke.
The Playboy cover was just the icing on the cake. Of course, not everyone saw it that way. In that context, the Swedish Bikini Bikini ladies Sweeden didn't seem Lady antebellum Boras a joke anymore. It "became a lightning rod for political Bi,ini acknowledged Scullin with some regret.
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Joke or not, the Swedish Bikini Team had to go. Old Milwaukee pulled the ads after just seven Bikini ladies Sweeden on the air, an unceremonious end to an ambitious campaign. The replacement campaign, a blue-collar approach hastily thrown together as an antithesis to the Swedish Bikini Team, "went off like a fart in a bathtub.
As for the actresses themselves, only Bikini ladies Sweeden ever really sort of made it: Peggy Trentini, who landed enough bit parts to earn herself an IMDb page. At publication, Asian massage naples Nassjo could not be reached for comment.
These days, few remember the campaign that launched the concept, but the legend lives on.
InWill Ferrell made a series of lo-fi commercials for Old Milwaukee as a gag. Most of the spots aired in oddball US markets, and Bikini ladies Sweeden on YouTube. There was a separate group of ads, though, that he shot in Sweden, where his wife is Bikini ladies Sweeden. Check out the video above -- there's no mention of the Swedish Bikini Team, but the coincidence is worth wondering.
Midway through our conversation, Scullin skewed philosophical. Except for, like, unlimited beer.
Or world peace. Share on Facebook Tweet this article Pin it Email. Share on Facebook Pin it. Picking the team The next step was approximating this Nordic Bikini ladies Sweeden fantasy for TV commercials. An untimely death To Scullin, the ads had clearly jumped the shark, wandering so far into overt sexism that they wouldn't be seen as anything but a joke.
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